La Fenice at Cersaie 2025: The Technological Breakthrough of REACTIVE 3D EVO and the Harmony of Natural Collections

The Italian brand La Fenice, known for its ability to combine quality, flexibility, and service, demonstrated a true evolutionary leap in the realism of ceramic surfaces at the Cersaie 2025 exhibition. The company presented innovative technology and new collections that perfectly align with current trends towards tactility and natural motifs. The GTC Antey team studied La Fenice's exposition in detail.

REACTIVE 3D EVO: A New Dimension of Authenticity
The main star of the La Fenice booth was the demonstration of the capabilities of the new REACTIVE 3D EVO technology. This unique process involves two digital decorators working synchronously to enrich the tile surface with three-dimensionality that perfectly matches the highest definition graphic textures. The result is an unprecedented level of realism, comparable only to the natural materials that inspired it. This technology allows for the creation of surfaces incredibly faithful to the original, with rich tactile effects that anticipate current trends.

Natural Collection: A Dialogue Between Earth and Resin
This collection embodies the pursuit of natural aesthetics and harmony. It consists of two complementary "souls":

• Natural Terre: Surfaces inspired by the rich texture of pigmented raw earth. The colors Gesso, Sabbia, Terra, Argilla, Lava create a warm and soothing atmosphere.
• Natural Resine: Surfaces that capture the vibrant charm and depth of resin. Shades like Latte, Panna, Miele, Avena, Cioccolato, Tè, Caffè add a modern touch.

The Natural collection is a dialogue of tactile and visual sensations, combining the ancient roots of materials with contemporary design. Various decors (Rows, Damasco, Foglie, Felce, Ovale, Ventaglio, Riga) are offered alongside the base tiles, allowing for the creation of individual and expressive interiors.

Lithos Collection: The Light of the Mediterranean
Inspired by Mediterranean architecture, the Lithos collection replicates two iconic stones:

• Lithos Travertino: Conveys the elegance and sophistication of travertine in four shades (Aix, Antibes, Avignone, Valensole).
• Lithos Chianca: Reproduces the softness and warmth of Lecce stone in three shades (Ostuni, Otranto, Lecce).

A special feature of the collection is the offering of rectified tiles in various formats (from 30x60 to 60x120 cm) designed for modular installation. This allows for the creation of traditional stone laying patterns in a modern interpretation, combining classic charm with current design trends. The collection is suitable for both interior and exterior applications (with an R11 surface).

Conclusion
La Fenice at Cersaie 2025 demonstrated its commitment to innovation and a deep understanding of modern trends. The REACTIVE 3D EVO technology opens new horizons for the realism of ceramic surfaces, while the Natural and Lithos collections offer refined and relevant solutions for creating harmonious spaces inspired by nature.

GTC Antey is closely following the novelties from La Fenice, and the most interesting ones will soon appear on our B2B portal. Be ready to offer your clients a combination of Italian quality and cutting-edge technologies!