Antey B2B Portal: Full Transition to the Modern Platform
01 August 2026

Antey B2B Portal: Full Transition to the Modern Platform

In the B2B segment, time is the most valuable resource. To enable your managers to place orders in a matter of minutes, Antey Group has fully transitioned its operations to the updated B2B portal. We have taken into account modern e-commerce trends and created a platform that makes the procurement process as fast, intuitive, and automated as possible.

Please note that the testing phase is complete, and this is now the only official tool for dealers. What exactly has changed, and what benefits do you get today?

B2B Innovations

1. Modern Design and Speed

We have completely rethought the visual component of the portal. The new interface has become cleaner, lighter, and more logical. Thanks to optimization, catalog pages load instantly, allowing you to browse large volumes of goods without "freezing" from both a computer and a smartphone.

2. Smart Filtration System

Finding the right product among thousands of articles is now much easier thanks to an advanced logical filter. Instantly sort plumbing or ceramics by:

  •  Brand and collection;
  •  Technical characteristics (color, mounting, size);
  •  Availability in stock.

3. Informative Product Card

The product card — is the dealer's main working tool. All the necessary information is gathered in one place:

  •  Real-time stock balances in warehouses.
  •  Your personal partnership price.
  •  Available drawings and technical specifications for quick consultation with the end buyer.

4. Promotions and Offers — always in focus

We know how important it is not to miss a discount or sale to increase the margin of the deal. On the new portal, all promotional items, new arrivals, and special offers have bright visual accents (labels). Now you can immediately see the most profitable positions in the general catalog.

5. API Integration: 100% Automation

For large online stores and retail chains, we have implemented the possibility of direct data exchange via API. You can automatically export to your accounting system (ERP, CRM) or directly to your website:

  •  Current stock balances in warehouses;
  •  Your personalized B2B prices;
  •  Full technical specifications and high-quality product images.

This completely eliminates human error, protects against selling out-of-stock items, and saves your content managers dozens of hours of work.

Official Announcement

Full Transition to the New B2B Platform

As of 01.08.2026, Antey has successfully completed the transition to the updated system. All operations (order placement, real-time stock checking, access to personalized pricing) are now performed exclusively on the new platform. If your account has not yet been activated, please contact your personal manager for quick setup.

How to get access to the new portal?

How to activate an account in the new system?

To start working on the updated platform, contact your personal Antey Group manager. Provide them with the necessary data, and our team will connect you promptly. As soon as your account is activated, you will be able to log in using the new link.

Can I contact the service center to register?

No, please note: the official plumbing service center deals exclusively with technical support and warranty service. All issues regarding access to the B2B portal are resolved only through your personal manager.

Authorization

Is your account already activated?

Follow the link below and make your first orders in a modern, fast, and intuitive interface.

Log in to the new B2B portal