The premium plumbing market is historically divided into two camps: the rational North (Germany, Switzerland) and the emotional South (Italy).
When a client chooses plumbing, they often face a choice: "Take reliable 'Germans' because it's practical, or take a risk and take 'Italians' for the sake of incredible design?". Add to this the stereotype that you have to wait months for Italian plumbing.
The Antey Group team proposes to figure out what exactly the difference is between European design schools, and how to get an Italian exclusive without long waits.
To understand why Italian plumbing is worth the money, it is worth comparing the fundamental approaches of leading factories.
The rest of Europe (Duravit, Laufen, Geberit): The cult of hygiene and engineering reigns here. Their ceramics are perfectly smooth, resonant, snow-white gloss. This is a choice for those who love sterile cleanliness.
Italy (Ceramica Cielo, NIC Design): Italians were the first to declare: "The bathroom is a living space, not an operating room". The Cielo brand revolutionized with the "Le Terre di Cielo" palette. They offered matte, warm textures reminiscent of clay, moss, sand, or basalt.
Expert opinion from Antey: Such plumbing is perceived not as equipment, but as expensive furniture. It is pleasant to the touch and creates the atmosphere of a spa salon. Read more about furnishing trends in our article "Furniture and mirrors: How to form the perfect assortment".
While Germans (Hansgrohe, Grohe) bet on the durability of the mechanism, for Italians, a faucet is a piece of jewelry. The Mariner brand uses details: knurled handles, industrial chic, and complex PVD finishes.
While standard Europe hides radiators behind a curtain, the Italian brand Cordivari turns them into the center of the composition. Tall tubular radiators in matte black are sculptures that structure the space.
This is the headache of all designers and contractors. Usually, when a customer falls in love with a colored Cielo sink or a gold Mariner faucet, they hear the verdict: "Delivery time — 3-4 months". At the repair stage, when the tiles are already laid, no one is ready to wait that long.
We decided to change the rules of the game. Antey Group has formed a powerful stock program. We brought the "cream" of Italian design to the warehouse in Ukraine. What can you get "for yesterday"?
* This is original production with an official warranty from the importer, which is already in warehouses in Ukraine.
The stock program covers 80% of the market needs. But for projects where compromises are unacceptable, we work in the format of an individual order thanks to direct contracts with factories:
Check out our specialized materials for architects and dealers to form perfect estimates:
Thanks to the Antey Group stock program, the most popular collections from Cielo, NIC Design, Mariner, and Cordivari are already in Ukraine and can be shipped on the day of the order. Individual project orders are executed according to the factory's deadlines.
Italian factories rely on design as art: the use of warm matte textures, natural earth colors (Le Terre di Cielo palette), and transforming plumbing into full-fledged furniture elements, as opposed to the strict glossy functionality of Northern Europe.
You no longer need to choose between speed and beauty.
Contact a manager for a catalogGet the opportunity to take advantage of all the benefits of working with us!