
The premium sanitary ware market is historically divided into two camps: the rational North (Germany, Switzerland) and the emotional South (Italy).
When a client chooses sanitary ware, they often face a choice: "Take reliable 'Germans' because it's practical, or risk it and take 'Italians' for the incredible design?". Added to this is the stereotype that Italian sanitary ware takes months to wait for.
The "Antey" team proposes to understand what the real difference is between European design schools, and how to get Italian exclusivity without long waits.
To understand why Italian sanitary ware is worth the money, it is worth comparing approaches.
Other Europe (Duravit, Laufen, Geberit): The cult of hygiene and engineering reigns here. Their ceramics are perfectly smooth, ringing, snow-white gloss. This is the choice for those who love sterile cleanliness.
Italy (Ceramica Cielo, NIC Design): Italians were the first to declare: "The bathroom is a living space, not an operating room". The Cielo brand revolutionized with the "Le Terre di Cielo" palette. They offered matte, warm textures reminiscent of clay, moss, sand, or basalt.

Expert Opinion from "Antey": Such sanitary ware is perceived not as equipment, but as expensive furniture. It is pleasant to the touch and creates a spa salon atmosphere. Read more about furnishing trends in our article "Furniture and Mirrors: How to Build the Perfect Assortment".
If Germans (Hansgrohe, Grohe) bet on the durability of the mechanism, then for Italians, a faucet is a piece of jewelry. The Mariner brand uses details: knurled handles, industrial chic, and complex PVD finishes.

While standard Europe hides radiators behind a curtain, the Italian brand Cordivari turns them into the center of composition. Tall tubular radiators in matte black are sculptures that structure the space.

This is the main headache of all designers. Usually, when a customer falls in love with a colored Cielo sink or a gold Mariner mixer, they hear the verdict: "Delivery time — 3-4 months". At the renovation stage, when the tiles are already laid, no one is ready to wait.
We decided to change the rules of the game. "Antey" has formed a powerful stock program. We brought the "cream" of Italian design to the warehouse in Ukraine. What can you get "yesterday"?
Important: This is original products with an official guarantee, which is already located in Ukraine.
The stock program covers 80% of market needs. But for projects where compromises are unacceptable, we work in the individual order format thanks to direct contracts with factories:
You no longer need to choose between German speed and Italian beauty. With "Antey," you get the best of both worlds: emotional Italian design with the reliability of stock supply.
Ready to add color and emotion to your project? Contact us to get the stock catalog.
Get the opportunity to take advantage of all the benefits of working with us!