Salone del Mobile 2026 Recap: Main Bathroom Design Trends and Novelties from Global Brands
April in Milan is the time when the rules of global interior design are set for the coming years at the Salone del Mobile (and the International Bathroom Exhibition). The expert team from GTC "Antey" personally visited the booths of the world's leading brands to analyze new collections and bring the most relevant solutions to the market.
We have compiled an exclusive photo report highlighting the key trends that will dominate premium and mid-segment projects.
Executive Summary: 4 Global Bathroom Trends
- The End of Sterility: A complete departure from pure white interiors in favor of deep, natural "earthy" tones (terracotta, chocolate).
- Tactility: Fluted furniture facades, textured wood, and matte ceramics.
- Spatial Architecture: Sanitary ware is no longer seen as separate objects but integrated as part of the overall architecture.
- Absolute Customization: The return of brushed metals, modular systems, and the individualization of every element.
Global Insights: The Era of Color and Noble Metals
The main discovery of Milan is visual warmth. White glossy ceramics are rapidly losing ground, giving way to the colors of baked clay, warm beige, and muted green. The bathroom is finally turning into a full-fledged spa lounge.
Designers are tired of flat surfaces. Pronounced tactility has entered the arena: milled facades and matte ceramics create a complex play of shadows. Familiar shiny chrome is giving way to premium finishes: brushed gold, warm bronze, and deep matte black. These details (from towel holders to faucets) become independent architectural accents that emphasize the status of the interior.
Innovation and Architecture: Booth Reviews of GTC "Antey" Partners
The greatest interest from our team was drawn to the exhibitions of brands that shape the global premium segment. Each factory presented a unique philosophy reflecting the future of the industry.
LAUFEN: Swiss Precision and New Materials
The booth of the Swiss giant LAUFEN became a manifesto of a new visual identity. Clean architectural lines merged with rich terracotta and plum tones. The main technological sensation was VITREON steel — an innovative material for the production of premium sanitary ware.
Roca: Mediterranean Rituals
The Spanish brand Roca rethought space through the architectural pavilion "Mediterranean Rituals", designed by the Mesura studio. The bathroom here is seen as a place for emotional restoration. The brand focused on modular furniture systems, biophilic design, and luxurious combinations of matte black ceramics with faucets in a warm bronze finish.
Mariner Rubinetterie: Brand Manifesto and Star Collaborations
The Italian factory Mariner Rubinetterie impressed with a new manifesto based on the philosophy of sustainability and human orientation. The undisputed hit was the Dual collection by the prominent architect Fabio Novembre. The brand also presented the innovative Lymfa drinking wellness system and an exclusive collaboration with Tonino Lamborghini.
AXOR: High Design and Absolute Customization
The AXOR brand traditionally gathered the elite of the international architectural scene (Philippe Starck, Antonio Citterio). Main premieres: the AXOR Archivio collection and the AXOR Incava shower architecture. A huge emphasis was placed on the AXOR Signature service — unprecedented customization options for the most demanding projects.
For B2B Partners: Want to be the first to receive trendy novelties for your showrooms? Learn more about the conditions for wholesale purchasing of premium sanitary ware directly from the importer GTC "Antey".
Specially for architects and designers: GTC "Antey" is preparing deliveries of Milan novelties. Need 3D models and price lists? Submit a request, and our project managers will send all materials.
For current dealers: The most up-to-date stock of items from European exhibitions is available on our B2B portal 24/7.